Lean Service Design Training, Atfront AG, Donnerstag, 21. März 2019

Lean Service Design (LSD) is a systematic and adjustable way for multidisciplinary teams to create new services. It's based on our experience with hundreds of digital projects and on methods as Lean Startup, Purpose Design and Design thinking.
In practice LSD consists of a set of canvases that outline the relevant phases in a successful service design process. Asking the right questions at the right time is by far the most important part of creating a product or service. Each canvas poses a series of questions appropriate for a particular phase of the process. More Information: leanservicedesign.ch

Content
In our one day training we will introduce the framework on a real-life case. You will learn:


How to develop in a short time frame a service or product with user and business focus


Drive a design process from WHY to HOW to WHAT


Use personas to address user needs


Outline the purpose of your project


Develop a strategy along the customer journey


Working with hypothesis and prototypes



Goals of the training
At the end of day you will:


Understand the mechanics of the framework


Know how to use the main canvases


Know to ask the right questions


Be able to understand the results of each canvas and transfer them to the next step


Be enabled to teach the framework to people in your organization



Audience
LSD does not put methods in focus nor does it require deep CX/UX skills. LSD is just bringing together perspectives, ideas, goals and the people behind it, in order to create meaningful and successful services. It’s addressing people such as:


Product Owner & Project Manager


Digital Business Leaders


Business Development Leaders


Business Analysts & Requirements Engineers



The training package includes


Coffee and croissants


Lunch


Booklet “The Lean Design Playbook”


Downloadable content (slides, canvases)



Please note: The training will be held in German

Donnerstag, 21. März 2019, Atfront AG, Lean Service Design Training

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