Zürich: How to use Video for Corporate Communication (ENGLISH), Innenstadt / Genaue Adresse wird bekannt gegeben, Donnerstag, 12. März 2020

Learn how to bugdet, brief and coordinate media productions from the client‘s perspective.  This exclusive workshop is designed for decision-makers in marketing, PR and communications of small to large-sized companies and government authorities. The workshop provides essential know-how for a smooth and successful production of television commercials, corporate documentaries, mobile and social media: Research, Tender Documentation, Budgeting, Scheduling, Postproduction, Rights issues, Distribution (Cinema, TV, Mobile and Social Media), Tracking.
Among the topics:
- Defining target groups
- Define effective formats for marketing, PR, IR, HR, events etc.
- Finding the right creative and production partner
- Defining budgets
- Writing the perfect tender
- Briefing potential creative and distribution partners
- Analyzing the tender
- Selecting the right creative and production solution
- Contracting
- Scheduling the whole production, techniques and checklists
- Technologies of production, postproduction, presentation
- Controlling the production and postproduction process
- copyright and personality rights
- Distributing your content on social media
- Keeping your content alive
- Archiving and organizing your media content

Donnerstag, 12. März 2020, Innenstadt / Genaue Adresse wird bekannt gegeben, Zürich: How to use Video for Corporate Communication (ENGLISH)

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